Launching July 4, 2026

The operating system
for your gun store.

Digital bound book, order management, distributor search, invoicing, and an AI assistant that speaks gun store — purpose-built for FFLs. No more paper. No more risk.

Your current "system" is held together
with paper and prayer.

60,000+ FFLs still run on paper bound books, spreadsheets, and text messages. One house fire away from losing it all. Sound familiar?

Compliance Anxiety

Handwritten A&D entries in a $12 Amazon book. ATF walks in and you're thumbing through pages hoping you didn't miss an entry six months ago. One spill, one fire, one flood — and years of ATF records are gone.

Five Disconnected Tools

Distributor website in one tab, spreadsheet in another, texting the customer from your personal phone. One tab for ordering, another for invoicing, sticky notes for customer info, and a prayer for data sync. Five systems that don't talk to each other.

Payment Processing Roulette

Stripe banned you. Square flagged your account. PayPal froze your funds. Every "modern" processor treats firearms like contraband. Existing "solutions" are retail POS systems with a compliance checkbox — they don't understand FFLs, ATF rules, or your supply chain.

Your current system
is a POS.

Your POS tracks sales. We track compliance, inventory across 9 distributors, 80,000 FFLs, and seven gates between a firearm and a shipping label.

"Became an FFL to understand the problem from the inside. Turns out, the inside is worse than I thought. Every feature in GunStore.io exists because I hit that frustration myself — and refused to accept that's just how it is."

Waylon Martinez

Class 3 SOT Dealer • Guns & Camo LLC

Read our story →

Everything your gun store needs.
Nothing it doesn't.

Built from the counter up by a Class 3 SOT dealer who got tired of duct-taping five different systems together.

Digital Bound Book

Automated A&D entries. Acquisition on receive, disposition on transfer. Always audit-ready. ATF walks in — you pull it up in seconds.

Distributor Search

Search 212,000+ products across nine distributors from one screen. Real-time pricing, availability, and price comparison.

Invoicing & Payments

Professional invoices with firearms-friendly payment processing. No surprise account freezes. No Stripe. No PayPal. No risk.

Gunny AI Assistant

"Find me a Sig P365 under $400" — Gunny searches nine distributors, compares prices, and asks if you want to order it. 49+ purpose-built tools for firearms retail.

Order Management

Full order lifecycle from quote to paid. Customer orders, special orders, layaway tracking. Status updates your customers can actually see.

Compliance-Aware Shipping

The system knows handguns require overnight air. Seven compliance gates between acquisition and shipping label. FFL verification built in.

Customer CRM

Customer profiles, order history, credits, preferences. Know who walked in before they say a word. Follow up without digging through texts.

Vision Receiving

Snap a photo of the packing slip — Gunny reads the PO number, package ID, and line items. Receiving starts automatically.

Meet Gunny

Your AI counter associate
that never clocks out.

Gunny understands gun store operations. Not generic AI bolted onto a retail platform — purpose-built with 49+ tools for firearms retail.

"Find me a Sig P365 under $400"

Searches nine distributors, compares prices, shows availability, and asks if you want to order it.

"Here's the packing slip" [photo]

Gunny reads the PO number, package ID, and line items from the image. Receiving starts automatically.

Proactive Alerts

Your distributor emails a deal — the system surfaces it as a real-time notification before you open your inbox.

Gunny

AI Assistant

Online

Find me a Sig P365 under $400

Found 4 results across 3 distributors:

Sports South — P365-9-BXR3
BEST Dealer Price
Lipsey's — 365-9-BXR3-MS Dealer Price
RSR Group — SIG P365 Dealer Price

Sports South has the best price. Want me to add it to an order?

Yes, for Reggie Thompson

Done. Order ORD-0047 created for Reggie Thompson — Sig P365 from Sports South. Ready to submit when you are.

9

Distributor Integrations

212K+

Products Searchable

80K+

FFL Records

7

Compliance Gates per Shipment

Simple pricing. No per-transaction fees.

No bound book entry caps. No user limits. No surprises. Start free. Upgrade when you're ready.

Transfer

For home-based FFLs doing transfers

$15 /month
  • Digital bound book — unlimited entries
  • Customer management
  • Basic invoicing
  • Dealer-to-dealer supply access
  • Gunny AI assistant
Start Free Trial
Most Popular

Builder

For stores building their operation

$50 /month
  • Everything in Transfer
  • Full order management + invoicing
  • Distributor search — 9 catalogs, 212K+ products
  • Customer CRM + credits
  • Compliance-aware shipping
  • FluidPay payment processing
  • Tap-to-pay mobile payments (VTIO)
  • Unlimited users + distributors
Start Free Trial

Coming post-launch: Seller ($100/mo) — marketplace, SMS, shipping, API access • Store ($250/mo) — multi-location, POS, custom domain, analytics

Your POS can't do this.

They built a cash register. We built an operating system.

Your current POS

Rings up sales
Prints receipts
Tracks basic inventory
Freezes your account for selling firearms
Has no idea what a bound book is
Can't tell a handgun from a long gun
GSIO
GunStore.io
ATF-compliant digital bound book
9 distributors, 212K+ products, one search
7 compliance gates before a shipping label
AI assistant with 49+ firearms-retail tools
Payments that won't freeze on the word "firearm"
Knows handguns ship overnight air. Automatically.

Built by a Class 3 SOT dealer who got tired of the same broken tools everyone else uses.

Not a Silicon Valley team guessing at what you need.

Not another generic POS.

Here's what makes GunStore.io different.

AI-First, Not AI-Bolted

Gunny isn't a chatbot stapled to a dashboard. It has 49+ purpose-built tools for firearms retail — product search, order creation, receiving, compliance checks, customer lookup. No other platform in the industry has this.

Supply Chain Infrastructure, Not Just POS

Our competitors build point-of-sale systems. We build the operating system for your supply chain. Every distributor we integrate compounds — a new dealer signs up and gets instant access to 212K+ products across nine distributors with one-click ordering.

Compliance Is Architecture, Not a Feature

Seven compliance gates stand between a firearm and a shipping label. FFL verification against 80,000+ ATF records. The system knows handguns require overnight air. You can't accidentally skip a step — the architecture won't let you.

Built by an FFL, for FFLs

Not a Silicon Valley team guessing at what gun stores need. Built by a Class 3 SOT dealer who runs a store, ships real orders, and hits every frustration firsthand. Every feature exists because something was broken.

Launch Roadmap

From private beta to independence day.

1

Private Beta

April 20, 2026

Hand-selected FFLs. Onboarding support. Direct feedback loop with the dev team.

2

Public Beta

May 4, 2026

Open signups. Full feature set. Free during beta period.

3

General Availability

July 4, 2026

Independence Day launch. Full production. Tiered pricing.

Texas, USA

American-made software for American gun stores.

Your bound book, your compliance data, your customer records.

Built on American soil by people who know this industry.

No offshore outsourcing. No guesswork.

Built in Texas.

Ready to run your store your way?

14-day free trial. No credit card required. Set up in under 5 minutes.

No spam. Just launch updates. Unsubscribe anytime.

ATF-compliant
Firearms-friendly payments
Gunny AI included